Liverpool has been named as the UK’s kindest city – with over half of Scousers performing a random act of kindness every day. Liverpool won over the likes of York, Manchester and Aberdeen.

The Albert Dock is quite simply alive with energy and electricity, and it is within walking distance from Central Dock on Liverpool Waters.

The Liverpool 2018 campaign aims to attract audiences of millions of people, create significant economic impact and push Liverpool to the top of the ‘must-visit’ cities in 2018.

Liverpool is in the top 3 UK cities for brand recognition amongst overseas visitors thanks to The Beatles, Titanic and its globally-successful soccer club – all of which fuel a thriving tourism industry that has driven a construction and employment boom in new hotels, restaurants, bars and visitor attractions.